Saturday, May 10, 2008

Sexist radio ad

Listening to the radio today (Radio City 91.1 FM, Mumbai) I heard the following offensive ad. It was in Hindi and I wasn't listening very carefully, but here is a rough account of it:

Daughter: Mummy, can we buy [some electronics item].
Mother: No dear, that complicated stuff is not for us women.
Patronising man: In XXX Electronics Superstore, we make it easy for women to shop, by offering highly simplified explanations of our electronic goods!


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